Search Engine Optimization - Boost Your Traffic
Importance of Search Engine Optimization (SEO):
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people will see your site, the more likely you are to sell to them.
Benefits of Search Engine Optimization:
- One of the most essential advantages of SEO is that you don’t have to pay to rank! The search engines’ algorithms are solely responsible for organic rankings.
- According to 57% of B2B marketers, SEO produces more leads than any other marketing strategy. The same may be said for B2C marketing. According to a study published by the Search Engine Journal, SEO leads have a 14.6 % closure rate, but outbound leads only have a 1.7 % close rate. These figures demonstrate how crucial SEO can be for your company.
- SEO will help you to Stay Ahead of the Competition.